Templates

A template is a message Meta has approved in advance. You need one to start a conversation with anyone who has not messaged you in the last 24 hours.

• Sync all (Templates page) brings in the templates on your account, with their language, category and status (approved, pending, rejected).
• New template opens the builder: name, language, category, optional header, body with variables, example values, footer and buttons, with a live preview and a check against Meta's rules. Submit to Meta for review sends it; approval usually takes from a few minutes to a day.
• Categories: marketing (offers, news), utility (order and account updates) and authentication (one-time codes). Meta prices them differently and may change a template's category when it reviews it.
• Variables are written {{1}}, {{2}} and so on, numbered in order.
• Header: optional text, image, video or document. Footer and buttons (quick replies, website links, a call button) are optional too.
• Add manually is for providers without a template API: paste the template exactly as approved.