Software licence agreement
Last updated 3 November 2026
This end-user licence agreement (EULA) is between you and Code Craft, the maker of Ultra Email, Ultra SMS and Ultra WhatsApp (each the Software). By installing or using the Software, or by buying a licence, you accept it.
Grant
Code Craft grants you a non-exclusive, non-transferable licence to install and use the Software you obtained for your own lawful messaging to people who agreed to hear from you. The Software is licensed, not sold. A licence for one product does not cover the others.
Free trial
Without a key the Software runs as a free version with no time limit but with a daily sending limit. In Ultra Email (version 1.0.2 and later on Windows) the free version also sends from one sender only, and open and click tracking, scheduling, extra senders, attachments, the inbox tools and email verification need a licence:
- Ultra Email: 50 emails a day.
- Ultra SMS: 25 SMS a day.
- Ultra WhatsApp: 25 messages a day.
Paid licence and activation
- Removing the trial limit requires a licence key for that product. The key must be activated in the app (Help, Activate).
- One key works on the number of devices its tier allows at a time: 1 device on Starter, 3 on Business, 10 on Agency. An older 2-year key covers 2 devices.
- A monthly key is valid for 31 days and a yearly key for 366 days from purchase, and a renewal adds its period to the time left. A lifetime key has no end date. Upgrading to a larger tier restarts the period from that day.
- You may move a key to another device by deactivating it on the old one, up to 3 times a year.
- The Software contacts our licence server to confirm your licence at least every 14 days. The check sends the key and activation details only.
- A key may be revoked if it is refunded, charged back, or used in breach of this agreement.
What you must not do
- Share, publish, rent, lend or resell your key or the Software.
- Crack, patch, emulate or otherwise bypass activation or the licence check.
- Reverse engineer, decompile or disassemble the Software, except where the law allows it despite this clause.
- Remove copyright or licence notices, or sell the Software as your own or as part of a competing product.
Your use of the Software
You are responsible for the messages you send and for the accounts you connect. You must only message recipients who have opted in or with whom you have another lawful basis, make it easy to opt out, honour opt-outs promptly, and follow the law and the provider rules that apply to you. In particular:
- Email: laws such as CAN-SPAM, GDPR and PECR, CASL and India's DPDP Act, and your mail provider's terms.
- SMS: telecom rules such as TRAI's regulations and DLT registration in India, the TCPA and carrier A2P 10DLC rules in the USA, and your gateway's terms.
- WhatsApp: Meta's WhatsApp Business Terms, Business Messaging Policy and Commerce Policy. Ultra WhatsApp uses the official WhatsApp Business Cloud API; you must not use it with personal accounts or to bypass Meta's limits.
Your data
Contacts, campaigns and the credentials of the accounts you connect are stored on your device. Back them up; we cannot recover them for you.
Updates and support
Updates and support are included while a licence is active, and on a lifetime licence for as long as we sell the Software. When a monthly or yearly licence ends, sending pauses until it is renewed; your data stays on your device.
Ownership
Code Craft keeps all rights in the Software, its names and logos. You receive only the rights written here. WhatsApp is a trademark of Meta Platforms, Inc. Ultra WhatsApp is an independent product by Code Craft and is not affiliated with or endorsed by Meta.
No guarantee of delivery
The Software sends messages through the accounts and services you connect. Whether a message is delivered, read or reaches the inbox depends on those services, your registrations, your list and your content, and we do not guarantee it.
Warranty and liability
The Software is provided as is. To the maximum extent permitted by law we exclude implied warranties, and our total liability is limited to the amount you paid for the licence concerned in the twelve months before the claim. We are not liable for indirect or consequential loss, for charges made by your providers, or for sending decisions you make.
Ending this agreement
You may stop using the Software at any time. We may end this agreement and revoke your key if you materially breach it, in which case you must uninstall the Software. Clauses that by their nature should continue (ownership, liability) continue.
Law
This agreement is governed by the laws of our operating jurisdiction, and disputes go to the competent courts of our registered jurisdiction, after a good-faith attempt to resolve them by email.
Related guides and pages
- PolicyBulk Messaging Software Terms of ServiceBulk messaging software terms of service for Ultra Email, Ultra SMS and Ultra WhatsApp: licences, payments, your duties as a sender and how to end use.Open
- Policy15-Day Software Refund Policy, All ProductsAsk within 15 days of buying Ultra Email, Ultra SMS or Ultra WhatsApp for your money back, no questions asked. How to ask.Open
- Ultra EmailBulk Email Software Price: From $79 a YearUltra Email is from $79 a year, $29 a month or $199 once, for 1, 3 or 10 devices, with a 15-day refund. Try it free first.Open

- PolicyAnti-Spam Policy and Acceptable Use RulesUltra Email, Ultra SMS and Ultra WhatsApp are for people who opted in. What is forbidden, how consent works, and what happens next.Open