Chapter 11
Quality rating and staying in good standing
- Meta rates each number's quality (high, medium, low) from how people react, including blocks and reports. Numbers, Verify refreshes it; Tools, Quality & messaging limits explains it.
- Low quality can pause templates or lower your messaging limit.
- Message only people who opted in, make it easy to opt out, keep marketing relevant, and do not send too often. Tools, List cleaner removes numbers that came back undeliverable.
- Follow Meta's WhatsApp Business Messaging Policy and Commerce Policy.
Related guides and pages
- Ultra WhatsApp manualWhatsApp Opt In Contacts and Import RulesImport from CSV or Excel, clean numbers to international format, record consent and skip opt-outs.Open
- PolicyAnti-Spam Policy and Acceptable Use RulesUltra Email, Ultra SMS and Ultra WhatsApp are for people who opted in. What is forbidden, how consent works, and what happens next.Open
- Ultra WhatsAppBulk WhatsApp Sender FAQ: API and CostThe official Cloud API, templates, the 24-hour window, what Meta charges, messaging limits, opt-in, the free trial and the licence.Open
- Ultra WhatsAppBulk WhatsApp Software Price: $79 a YearUltra WhatsApp is from $79 a year, $29 a month or $199 once, for 1, 3 or 10 devices, with a 15-day refund. Meta bills separately.Open
